Here are fifteen reasons to embrace the mobile-driven age with a custom Mobile App and Your Business are Made for Each Other
Let me clear the air first. This article is only for those entrepreneurs who still sit on the fence for integrating a mobile app in their business systems. A startup, mid-size company, or a large enterprise- any size business can leverage the benefits of a customized mobile app.
You may argue that your business has many loyal customers, and therefore, you do not require an app. But do you know that around 61 percent people give a better opinion of brands that offer a good mobile experience? In such a situation, how long you can keep your business restrained from having an exclusive app?
Today, a mobile app is not merely a promotional tool. A feature-rich mobile app simplifies the business processes and provides useful data about the consumer’s behaviors that can be further used for improving customer services.
Here are fifteen reasons to embrace the mobile-driven age with a custom mobile application:
1. Get Ready for Future
A mobile app survey in 2017 showed that almost two-thirds of small businesses have a plan to get a mobile app whereas almost 42 percent of small businesses have already a customized app. Enterprises jump on the mobile app bandwagon to get ready for the future enhancements and technological advancements in the mobile platform.
A reliable and reputed mobile application development solution can offer futuristic mobile app solutions to meet the ever-changing business requirements.
2. Support Innovation
There is no denial of the fact that a mobile app with customized features and functionality can simplify the complex processes of your business. You can utilize technology in an innovative way to resolve the customer issues and fulfill their demands. A business mobile app can readily alleviate the inconvenience of your consumers while offering them a pleasant experience.
3. Strengthen Brand Reputation
A mobile app enables you to remain visible to customers on a 24/7 basis. It increases trust for your brand among people, and as a result, you can strengthen the image of your brand. You can consider a mobile app as a powerful multi-purpose tool. You can make it stylish, informative, feature-rich, and the like as per the customer’s needs. Whenever customers use your app, they get involved with your products or services.
4. Increase Web Traffic
A properly optimized app can attract more downloads and drive a targeted traffic to your website. The major search engines like Google and Bing also take notice of a viral app and the ranking of your website improves gradually on SERPs. It further boosts traffic. Your app can also support SEO and other online marketing efforts.
5. Get Valuable Insights
Customer data is priceless in today’s competitive scenario, and a mobile app can provide such data in abundance. You can get detailed insights about the customer’s shopping behavior, their needs, demographic segments, etc. The careful analysis of such data assists you to find out the most profitable regions, and you can offer better customer services to fulfill their requirements. Also, you can start selling new products or enhancing the existing products.
6. Open New Sources of Revenue
In-app purchase and advertisements can open the new revenue channels for your business. You can also opt for a premium version of your app. You can attract and engage the app users by giving the basic features in your app and introduce paid features after some time. Photo-editing apps use this strategy to generate more revenue.
7. Offer Excellent Experience
You can offer your customers an engaging experience through an app. You can notify the customers of any promotional offers and business activities easily. An app enables you to attract and convert users while keeping pace with intensifying competition.
8. Avail Social Media Advantage
You can integrate social media platform with your mobile app and stay connected with your customers all the time. Apart from enhancing engagement, the app with a social media integration can assist you to show openness, and your customers can easily associate with your brand as you can resolve their queries quickly and implement their suggestions.
9. Address Huge Audience
As per Statista analysis, the number of smartphone users is expected to pass the five billion mark by 2020. Google has also declared that the search queries from mobile devices have already surpassed the same from laptops and desktops. In such situation, you can imagine how you can address a vast audience consisting of smartphone users through a business mobile app worldwide.
10. Enhance Value of Your Business
If you want to unleash the hidden value of your business, a mobile app is one of the best options. How about initiating a digital loyalty program and let your loyal customers collect and redeem reward points through your app? What’s more, you can deliver products and services on time with more efficiency thanks to the mobile application.
11. Improve Engagement
You can significantly raise the level of user engagement with an innovative and intelligent app as compared to a website. Be it existing or potential customers, you can engage them alike. You can offer better communication option and enhanced shopping experience with an easy purchase process with the help of a mobile application. An improved engagement can translate into an increase in the sales figures.
12. Show Your Presence
If you want to excel in the business, the basic requirement is to show your strong presence in the online world. The small real estate of a smartphone or a tablet provides the best platform to demonstrate your business model and activities. Your mobile app can continue compelling your customers for a long time. The icon of your app in the customer’s app list would keep your enterprise in front of your customers.
13. Increase Action
You can certainly expect a higher action from your customers who are associated with your app for a quite some time. As compared to other online mediums, mobile apps are more capable of driving actions from users. Whether it is search or purchase of a product, the app always remains handy for people. On the other hand, the app can provide you the data of people’s behavior.
14. Get Benefit of Word-of-Mouth Publicity
The mobile era has given a rise to word-of-mouth marketing. These days, recommendations from either close friends or relatives and trusted persons influence a lot on buying decisions. If your customers like your mobile app, then chances are fairly high that they will recommend your company to their circles, and your business can get the benefit of word-of-mouth marketing.
15. Explore New Horizons
By integrating the technological advancements in the domains of VR and geolocation, you can explore the new avenues for expanding the business. You can also address a targeted audience through location-based notifications. What’s more, you can control business processes irrespective of place and time with the help of a mobile application.
You can integrate the emerging technologies like IoT, wearable, and VR (Virtual Reality) with your business app, which can further opens the doors of new opportunities by targeting potential customers. An enterprise mobile app gives you a chance to stand out from the crowd with a loyal customer base.
And it’s a wrap
In brief, there is no exaggeration in mentioning that an enterprise-grade mobile app with desired features can assist you to take your business to the next level. It is easy to make your business friendlier for the customers with a flawlessly-performing mobile application.
