Event websites are created to stir interest among potential attendees and create some hype as well. From giving general information to users...
Event websites are created to stir interest among potential attendees and create some hype as well. From giving general information to users to education people about the event purpose, such sites can do a lot of things to help tick up the curiosity levels for the event. And if the website is good, it will definitely convince attendees to register up and make your event successful. However, it needs some effort to increase your event website’s conversion rates.
7 Tips to Increase Your Conversions by Marketing with Events
Follow some of these steps to make your event website draws more interests from potential attendees -
1. Keep things short and simple
If you really want your event website to create a solid first impression, keep things short and simple. Nobody is interested in filtering through tons of information to read the central message, and that’s why your landing page should have all the main points at the top itself. You must make it easy to read key information like event name, event agenda, date, time, location, fees and registration.
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2. Make checkout a smooth process
Checkout on your event website should always be a smooth and hassle-free process with no complication involved for users. A good checkout is one that has as few steps as possible to completing payment as it keeps things comfortable for your potential attendees. Similarly, it’s needless to ask for too much personal information about users as this can put them off. And yes, keep the payment and data security norms in place always.
3. Put several buttons to register
Many event websites do the mistake of having just one ‘register now’ button on their pages and this always makes it difficult for visitors to locate that. The good strategy is to have multiple of CTC, callouts and buttons so that users can find them where they are at the site. You should also focus on giving more information to users rather than showing intense urge to make them pay.
4. Take steps to win trust of users
If you think that having just even information on the website is enough to win attendees, you’re mistaken. You also need to take steps that win the trust of visitors and help you convert them. There are many things to add credibility to your event, including testimonials from speakers, vides of attendees from previous event, reviews from past events, images with dates and so on.
5. Make things creative and visually interesting
You must avoid using stock images or photos that make things look dull and bland. Rather, the images and photos you use should be creative and beautiful, like attendees talking, having fun, video editor and record screen with people enjoying the occasion, videos with speakers and so on. Whatever images or photos you use should be exciting and welcoming as only this can create interest and stir imagination of potential customers.
6. Give more focus for mobile users
Your event website should be designed and developed keeping in mind mobile users. Each and every feature of the site should be easy viewing on different mobile devices including all the functionality and visuals. Similarly, security for mobile users is equally important as unless they feel their data and payment is safe they won’t engage with your website.
7. Devise a marketing campaign
Top event companies always achieve success as they know the value of using right marketing campaign. You too can emulate their steps and develop a right marketing plan to popularize your website and win attention of attendees. Social media should also be a key aspect to event promotion as this will help you reach to more potential audience and achieve success for the event.
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