Here is a striking revelation. Americans spend more time on apps than on television. Also, when it comes to spending time in an on...
Here is a striking revelation. Americans spend more time on apps than on television. Also, when it comes to spending time in an online activity, the mobile devices overtake laptops and desktops with two-thirds of the time. It is obvious that globally businesses consider it as a golden opportunity and tend to grab the benefits from an ever-increasing mobile penetration. A reputed mobile app development company can assist you in taking the advantage of an enterprise mobile app through an in-app advertising.
Today, in-app advertising is gaining ground rapidly with the growing number of smartphone users and app downloads. The in-app advertising is nothing but the campaign or message that appears in your app when the consumers use it. Many people wrongly understand the in-app marketing as push notifications, but there is a basic difference between these two: the push notifications engage the consumer outside your business app whereas the in-app ads take the advantage of a real-time scenario when the consumers already using your app.
Let’s list the seven compelling reasons to initiate in-app advertising in your business mobile app:
Higher engagement
As the customers spend a lot of time on apps, it is possible for you to get a higher engagement with an in-app advertising. Using in-app advertising in a proper way can boost the brand visibility and improve lead generation with an increased engagement. Also, such an engagement helps your organization retain the existing customers. What’s more, the video ads have the highest capability of grabbing the attention of the users. A research has proven that the consumers like to view a longer content, the only condition is it should be presented in an engaging manner.
Target specific audience
In-app ads are specifically made for the enterprise mobile apps and therefore, they look more natural. Also, an interactive nature of the app also gives the marketers when to show the app to draw the attention of more users. It is easy to target a niche audience with it because as compared to mobile advertisements, the users accept in-feed video app-install ads with more enthusiasm. As a powerful tool, the in-app ads can also help the customers to take a buying decision. Also, the in-app advertising can also help companies retarget and follow up with the customers.
Generate revenue
Do you have FOMO (Fear of Missing Out) on in-app ads? Your fear is justified as top brands like Adobe and BMW have already started using in-app advertising. It has a significant role to play in generating great revenue as well. In-app advertising can also generate more monthly impressions than the web or mobile web advertisements. In such a scenario, in-app ads can remain more profitable and provide a higher RoI (Return on Investments).
Get benefits from more downloads
As the number of downloads for your app increases, your in-app ads will reach more and more customers. Entrepreneurs find in-app ads so useful that the Juniper Research report has revealed that globally, spending on in-app ads can reach $17 billion by 2018. It is also possible that as your app becomes more popular, you can get more loyal customers thanks to in-app advertising. In a way, you can strengthen the branding.
Increased accessibility
One of the most important benefits of in-app ads is accessibility. As smartphone users keep their phones with them all the time, it is easy to address them anytime using in-app mobile advertising. The mobile app solutions with in-app ads and other customer-centric functionality can increase the accessibility. Also, the in-app mobile advertising is used to target an audience consists of app users. As they are already connected with your company through an app, the in-app ads can give them better access to company’s products with a personalized experience and the users feel that they have a significant role to play in strengthening the brand.
Improved consumer experience
It provides a pleasant experience for the users. As compared to the mobile web, in-app ads are more appealing. It is because mobile-web ads look compressed and at times, fail to attract consumers, but in-app ads are made by keeping the display size in mind and they can fit the screen. As per the research, they remain more memorable and effective. People also tend to use their smartphones during the leisure time, and in-app ads can give them a better experience than other mobile-based advertisements. People can develop a more positive attitude toward the brands they see in in-app ads.
Offer real-time services
As a businessperson, you have an idea of how the proper timing impacts positively in increasing sales. With in-app ads, you can show your ad when the users are already engaged in using your app. It is proven a right time because it has more probability of converting the users and increasing the chance of their purchasing decisions in your favor.
What you get is higher Click-Through Rate (CTR), better focus on customers, and customer retention along with the benefits mentioned above. It is in-app advertising that can give your mobile marketing a new boost and lead your campaign toward success. You can target a niche audience consists of app users with ease. It results in a higher RoI through excellent branding.
Takeaway
In-app advertising offers many business benefits to any organization irrespective of their size and scale. It can work wonders in a popular app and assists the companies to get a competitive edge through gaining a loyal customer base.
You need to get customized mobile app development solutions that enable you to start in-app advertising. If you hire mobile app developers for your business app development, just inform them to integrate this functionality. Time is just right to gain from the popularity of in-app advertising.
